Episodes
237
April 12, 2023
237 40 Hours Fiction
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: The need to work 40 hours a week is entirely fictional. You don’t need to work a 40-hour workweek just because that’s the standard, and because there’s a...
236
April 5, 2023
236 Why CPAs Get Stuck & How to Fix It
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: When you better understand the nature of your problem – if it’s tactical or mindset in nature – you can make better sense of your experience in your...
235
March 29, 2023
235 Advanced Decisions
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: I've been asking myself for a long time: What are the common characteristics among my clients who make the most progress towards their own version of success the...
234
March 22, 2023
234 Time's Up! with Ron Baker: Subscription Business Model for CPA Firms, Part 2
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: How can CPAs grow their accounting practice when they’re over capacity, underutilizing their talents and not providing optimal client support? Many CPA...
233
March 15, 2023
233 Time's Up! with Ron Baker: Subscription Business Model for CPA Firms, Part 1
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: How can CPAs grow their accounting practice when they’re over capacity, underutilizing their talents and not providing optimal client support? Many CPA...
232
March 8, 2023
232 *You Can* Master Your Time and Calendar, with Dawn Goldberg
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Many accountants and CPAs (and business owners!) struggle to manage their time and use it to get done what they want. When they lose a grip on time, the...
231
March 1, 2023
231 Seven Stages of Change
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Lots of people don’t like change. They have enough going on, thank you very much, and one more thing to change is one more thing they have to learn, and remember...
230
Feb. 22, 2023
230 How To Have A Stress-Free Tax Season, with Dawn Goldberg, CPA
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Not all accountants and CPAs get stressed during tax season. They've got their systems down. Stress isn't their go-to thing. But for many CPAs and...
229
Feb. 15, 2023
229 Get Paid in Full Up Front for Tax Returns
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Would you love to get paid in full up front for tax returns? There’s a long history of paying for your tax return when you pick it up at your CPAs office,...
228
Feb. 8, 2023
228 Selling Ingredients
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Can you tell what this is? Sugar, unbleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), palm oil, cocoa...
227
Feb. 1, 2023
227 The Problem You Solve
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Your clients buy a solution to a problem they have. And the better you get at understanding the nature of their problem, talking to them about their problem,...
226
Jan. 25, 2023
226 Why We Work Too Much
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Falling into the trap of working too much is a common place to land. But working too much doesn’t have to be a thing, even though it’s become normal in our...
225
Jan. 18, 2023
225 Selling Summit CPA for Multiples with Jody Grunden
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Many CPAs work until they're done. And they either hand their firm down, sell it, or turn off the lights and close the door. Some miss an opportunity to be...
224
Jan. 11, 2023
224 Time Creation: 7 Ways to Get Hours Back in Your Accounting Firm
*Want one piece of business strategy delivered daily to your inbox?* Subscribe: You can create time. You don’t have to be busy all the time. The accounting space mostly believes that CPAs work long hours, and that’s just “how it...
223
Jan. 4, 2023
223 Time + Work ≠ Money: Value Creation for CPAs
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: In this episode, we're talking about value creation. In the accounting space, it’s easy for the firm owner to think that revenue comes from clients, work,...
222
Dec. 28, 2022
222 Holiday Accounting Humor with Hazel and Remy
Happy holidays! Enjoy the annual tradition of accounting humor, hosted by Geraldine’s two kids, Hazel and Remy. This year: Top Ten 10 Signs of a Bad Accountant. Wishing you all the best in 2023! *Want one piece of business strategy delivered...
221
Dec. 21, 2022
221 12 Reasons to Niche Your Accounting Practice
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: In this episode, I want to give you 12 reasons to focus on a niche or an industry, or your ideal buyer or a market segment. Whatever term you like to call it. There...
220
Dec. 14, 2022
220 Effortless Value: Price for Access, not Work
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Here are some different ways to think about what you price. Why? Because what you price informs your revenue. Depending on what you price has a huge...
219
Dec. 7, 2022
219 Automation as Business Strategy with Jason Staats
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Accountants and CPAs have loads of systems running through their tax practice. Perhaps some things must still be done manually. But what if more of your work...
218
Nov. 30, 2022
218 Mindset Coaching for More Powerful Results with Emma Richter
***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: Today we are talking about stress and overwhelm and overworking because it's not just common in the accounting space, but it's almost as if it's expected. It's...
217
Nov. 23, 2022
217 Get Down to 40 Hours with CPA Mastermind
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: In this episode, I share with you how you can get down to a 40-hour workweek, work with great clients you enjoy, all without forsaking revenue. It's what we do...
216
Nov. 16, 2022
216 Inside CPA Mastermind, with Sheila Hansen
***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: We're talking with Sheila Hansen, who is a participant, a masterminder in my program, Down to 40 Hours CPA Mastermind, to get her perspective on the...
215
Nov. 9, 2022
215 How to Disengage Clients to Strengthen Your Accounting Firm
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Today we're talking about disengaging and disengagement letters and the process of letting go of some, or many of your clients so that you can free up space and...
214
Nov. 2, 2022
214 Communicate Your Value More Effectively with Six Elements
*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: As an accountant, chances are good you don't like selling: you don't want to be dirty, pushy, smarmy or gross. Nor do you want to have to convince buyers that...