What is cost, what is price, what is value? First let us clarify how these terms can be used and what they mean. The seller deter…
When you set out to pursue your CPA, being an amazing manager of people was probably not in your crosshairs. Yet, as your firm g…
Sometimes we overcomplicate our offerings and our services for buyers because: 1. we think it's actually complicated or 2. we wan…
One place that is all too easy to get stuck as a business owner, is in the land of indecision. As a business owner, I know you k…
Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them …
I want to round out this 3-part series on TIME with one more episode on unproductive actions we sometimes take that cost us time.…
I want to talk with you today about TIME, because it’s tax season, and if ever there was a time of the year that felt crunched, n…
Shifting off hourly billing can seem like a daunting task, but if done well, it doesn’t need to be that hard. It does require goi…
Many service providers, including CPAs, start out as generalists who take on every client who needs their services. With a broad …
Some business owners have yet to learn concepts about accounting and tax that would be useful to them in their businesses. But b…
Some business owners have yet to learn concepts about accounting and tax that would be useful to them in their businesses. But b…
I want to talk with you today about how you relate to time. It's tax season, and if ever there was a time of the year that felt c…
Many CPAs serve a general population of people, doing accounting for anyone with a business, and taxes for anyone who needs a ret…
For many CPAs, it feels risky to pick a cross-section of the tax code and burrow in. The fear is around losing clients, having to…
With so much change happening so quickly when it comes to automation in the tech space, it can be hard to keep up. But keeping u…
Many business owners struggle with their financials, especially early on in their businesses when they can lack a basic understan…
The idea of narrowing in on your target market is anathema to many CPAs. The temptation to be available to anyone who needs tax a…
Many CPAs serve a general population of people, doing accounting for anyone with a business, and taxes for anyone who needs a ret…
If your aim is to work less and make more, there are many benefits to putting some prices on your website, without getting pigeon…
Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and many still work by the hour. Subscript…
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My two kids commandeered the mic to test out their stand-up routine of jokes for an accountant audience. Enjoy! Want to find ou…
Today I have the five books that I most often recommend to my clients, because I want you to be able to benefit from the excellen…
***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: Subscription is all the rage in softw…