Episodes

April 22, 2026

390 Niching for CPAs: Why Generalist Firms Feel Harder

Feel like your firm is scattered and you have to say yes to everything? It might be niching problem. In this episode, I walk through why staying broad makes everything harder, and what actually happens when you narrow your fo...

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April 8, 2026

389 Pricing for CPAs: You’re Doing Too Much for Too Little

Does your firm feel harder than it should? If so, pricing is often the reason. It’s the lever behind your workload, your capacity, and your revenue – even if it doesn’t look like it on the surface. But sitting down to “learn ...

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March 25, 2026

388 Packaging for CPAs: It’s Not About Your Services

Are you working too many hours and not sure what to fix first? It’s not your time management. It’s your packages. There’s a new private podcast feed inside Peak Freedom , entirely dedicated to packaging for CPAs, plus the Cre...

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March 11, 2026

387 57 Client Success Stories: What Actually Works

Wondering if this could work for you – or if your situation is just different enough that it won’t? You’re probably more similar to other successful firms than you think. This episode pulls together 57 real client interviews ...

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Feb. 25, 2026

386 Podcast Update: What’s Coming Next

Hey podcast listener – quick update. I’m taking an intentional pause from producing new episodes for the main podcast, and I’m genuinely excited about what’s coming next. Behind the scenes , I’m working on several big project...

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Feb. 18, 2026

385 The Invisible Power of Marination with Natalie Hunt

Feeling too overwhelmed to “work on the business” – but you still want things to get easier? Progress doesn’t always come from pushing harder. In this episode, we talk about the invisible power of “marination” – how being in ...

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Feb. 11, 2026

384 How I Stopped Working Out of My Inbox After 20 Years, with Lori Y…

Still running your firm out of your Inbox? In this episode, a CPA who spent 20 years living in her Inbox shares how she got down to Inbox Zero, shredded the paper piles, stopped the late-night deadline sprints, and finally kn...

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Feb. 4, 2026

383 How Simple Systems Saves Suzanne Green, CPA 8–10 Hours a Week

Do you ever feel like you’re doing everything right – solid clients, fair prices, full days – and yet the hours and money still aren’t quite where you want them? That tension usually isn’t about missing one thing. It’s the ac...

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Jan. 28, 2026

382 [WIP Series] The Messy Middle of Reshaping a Tax Firm with Michel…

Ever catch yourself comparing your firm to someone else’s after picture and wondering what you’re doing wrong? Here’s a different perspective – you’re not behind, you’re just still in it. This Work in Progress episode is for ...

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Jan. 21, 2026

381 60% Less Clients, Same Money, More Control with Hunter Bracy, CPA

Ever look at your client list and think, “There’s no way I can cut this in half and still make the same money”…? Turns out, that belief is backwards. Hunter Bracey walks through how he went from 105 clients to roughly 40 with...

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Jan. 14, 2026

380 You Might Be Closer to “Enough” Than You Think

Does running your firm have to feel this uncertain to be working? Most CPAs assume uncertainty, discomfort, and the unknown are signs of risk – but they’re often just signs you’re doing something new. This episode breaks down...

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Jan. 7, 2026

379 Your CPA Firm Can Handle More Than You Think

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Is your firm one bad decision away from falling apart? Probably not – even though it sometimes feels that way. This episode reframes what...

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Dec. 31, 2025

378 6th Annual: Accounting Jokes with Hazel and Remy

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Happy New Year! Enjoy the annual tradition of accounting humor hosted by my two kids, Hazel and Remy. I’ll be back soon with a fresh batc...

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Dec. 24, 2025

Out for the Holidays (Back After Snacks & Naps)

Happy Holidays! See you next week. Find all episodes of the Business Strategy for CPAs here: https://www.businessstrategyforcpas.com/ --------- FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hi...

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Dec. 17, 2025

377 Money Mindset: The Numbers Will Never Be Enough, with Natalie Hunt

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Still think the safest move is squeezing in more clients and chasing bigger numbers? The numbers will never fix money worry – thinking di...

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Dec. 10, 2025

376 “The Hours Were Killing Me”: What Finally Had to Change, with Suz…

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 What if scaling back didn’t have to mean awkwardness or guilt? In this episode, Suzanne talks about how she reduced her hours, increased ...

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Dec. 3, 2025

375 Boundaries: The Quiet System Behind Every Calm Firm, with Natalie…

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Struggling to hold business boundaries without risking relationships? Here’s the thing: boundaries aren’t barriers; they’re operating ins...

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Nov. 26, 2025

374 [WIP Series] From Hourly to Packages with Lori Yearwood, CPA

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Stuck in hourly billing and chaos? The smarter path to growth might be saying no more – turning away work, raising prices, and standardiz...

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Nov. 19, 2025

373 Where Are Your Optimum Prices Hiding?

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever wonder why finding “the right price” never seems to work? Because you’re probably looking in the wrong place. This episode explains ...

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Nov. 12, 2025

372 [WIP Series] 1/3 Fewer Clients, 2x-3x the Prices, and Sundays Off…

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever wonder what it really feels like to let go of a third of your clients? It’s not spreadsheets and strategy. In this episode, Jan Scha...

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Nov. 5, 2025

371 How to Handle Client Referrals Without Burning Bridges

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever get a referral email from a great client and think, “Ugh… now what?” You want to honor the relationship, but you’re dreading another...

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Oct. 29, 2025

370 From Launch to Autopilot: A 3-Year Journey with Matt Chiappetta, …

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever wonder what really happens between “starting from scratch” and “running on autopilot”? Most success stories skip the messy middle. O...

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Oct. 22, 2025

369 Your Marketplace Is Malleable; You’re the One Who Shapes It

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Think you’re stuck with the clients you’ve got? You’re not. This episode shows how your marketplace isn’t fixed—it’s something you can sh...

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Oct. 15, 2025

368 Outworking Exhaustion: The Rest You’ve Been Denying Yourself

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Do you keep telling yourself you’ll rest when the work is done? That time never comes. Rest isn’t what you do after the work — it’s what ...

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