Do you wish you could communicate your value more effectively? Today I cover how to communicate value in more simple terms and mo…
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Many of you know how difficult and time-consuming it can be to run a tax shop. It's all too easy to get buried under a mountain o…
Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and some still bill by the hour. For CPAs …
There is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should …
On why and how podcasting can be great for your business. It has been the core of my business for four years and my business woul…
A lot of CPAs have had enough, and are looking to sell off parts or all of their business. They have options when it comes to sel…
For many CPAs, it feels risky to pick a cross-section of the tax-code, and burrow in. The fear is around losing clients, having t…
Many CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is…
There are a number of mindset, structure, and mechanical components that are not working well for CPAs and accountants. Many are …
What I have for you today is the audio from a webinar I hosted on Crowdcast on how positioning can help you in your business. Foc…
In , I introduced a tool called The Model, which you can use to understand how your thoughts, feelings, and actions create your r…
Today I want to introduce you to something called The Model. It’s a model for understanding and making sense of your thoughts, fe…
When you run a business, getting a handle on your time can be a challenge. Keeping your time and your tasks organized, is one wa…
Most CPAs struggle with pricing. After all, it’s not a topic that’s commonly taught. Even less frequently discussed is pricing mi…
What is cost, what is price, what is value? First let us clarify how these terms can be used and what they mean. The seller deter…
When you set out to pursue your CPA, being an amazing manager of people was probably not in your crosshairs. Yet, as your firm g…
Sometimes we overcomplicate our offerings and our services for buyers because: 1. we think it's actually complicated or 2. we wan…
One place that is all too easy to get stuck as a business owner, is in the land of indecision. As a business owner, I know you k…
Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them …