Latest Episode
190 Pricing Sweet Spot: Cost < Price < Value

What is cost, what is price, what is value? First let us clarify how these terms can be used and what they mean. The seller determines the cost, and it is based on the inputs required to produce the service or product.  The seller determines the...

The CPA business model is broken. 

Hourly billing is tragic, broad expertise is really shallow expertise, and selling tax isn't it.

As your host, I provide road-tested solutions to these problems to help you create a thriving accounting practice so you can get your life back.

Recent Episodes

May 18, 2022

190 Pricing Sweet Spot: Cost < Price < Value

What is cost, what is price, what is value? First let us clarify how these terms can be used and what they mean. The seller deter…

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May 11, 2022

189 How CPAs Can More Effectively Lead Their Teams

When you set out to pursue your CPA, being an amazing manager of people was probably not in your crosshairs.  Yet, as your firm g…

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May 4, 2022

188 Stop Overcomplicating, Start Simplifying

Sometimes we overcomplicate our offerings and our services for buyers because: 1. we think it's actually complicated or 2. we wan…

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April 27, 2022

187 What to Do When You’re Stuck-in-Indecision

One place that is all too easy to get stuck as a business owner, is in the land of indecision.  As a business owner, I know you k…

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April 20, 2022

186 A Simple Formula for Writing Copy, to Sell Your Accounting Servic…

Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them …

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April 13, 2022

185 How to Stop Procrastinating, Self-distracting, and Avoiding Work

I want to round out this 3-part series on TIME with one more episode on unproductive actions we sometimes take that cost us time.…

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