Latest Episode

385 The Invisible Power of Marination with Natalie Hunt

Feeling too overwhelmed to “work on the business” – but you still want things to get easier? Progress doesn’t always come from pushing harder. In this episode, we talk about the invisible power of “marination” – how being in ...

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You’re underpriced, and it hurts.

But raising prices feels risky and overwhelming. You can reprice your clients. 

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.  

Download my free PDF:
“7 Pricing Essentials for CPAs and EAs.”

It’s your guide to increasing prices without sending clients running.

Get 7 Pricing Essentials Now »

and get subscribed to my email list.

 

Recent Episodes

Feb. 18, 2026

385 The Invisible Power of Marination with Natalie Hunt

Feeling too overwhelmed to “work on the business” – but you still want things to get easier? Progress doesn’t always come from pushing harder. In this episode, we talk about the invisible power of “marination” – how being in ...

Listen to the Episode
Feb. 11, 2026

384 How I Stopped Working Out of My Inbox After 20 Years, with Lori Y…

Still running your firm out of your Inbox? In this episode, a CPA who spent 20 years living in her Inbox shares how she got down to Inbox Zero, shredded the paper piles, stopped the late-night deadline sprints, and finally kn...

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Feb. 4, 2026

383 How Simple Systems Saves Suzanne Green, CPA 8–10 Hours a Week

Do you ever feel like you’re doing everything right – solid clients, fair prices, full days – and yet the hours and money still aren’t quite where you want them? That tension usually isn’t about missing one thing. It’s the ac...

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Jan. 28, 2026

382 [WIP Series] The Messy Middle of Reshaping a Tax Firm with Michel…

Ever catch yourself comparing your firm to someone else’s after picture and wondering what you’re doing wrong? Here’s a different perspective – you’re not behind, you’re just still in it. This Work in Progress episode is for ...

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Jan. 21, 2026

381 60% Less Clients, Same Money, More Control with Hunter Bracy, CPA

Ever look at your client list and think, “There’s no way I can cut this in half and still make the same money”…? Turns out, that belief is backwards. Hunter Bracey walks through how he went from 105 clients to roughly 40 with...

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Jan. 14, 2026

380 You Might Be Closer to “Enough” Than You Think

Does running your firm have to feel this uncertain to be working? Most CPAs assume uncertainty, discomfort, and the unknown are signs of risk – but they’re often just signs you’re doing something new. This episode breaks down...

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To find out more about working with Geraldine,
head over to GeraldineCarter.com