Latest Episode
201 Effortless Value

There is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should pay me money for it.” But that's not how money works: people don't really care if you worked hard on a thing.  I...

The CPA business model is broken. 

Hourly billing is tragic, broad expertise is really shallow expertise, and selling tax isn't it.

As your host, I provide road-tested solutions to these problems to help you create a thriving accounting practice so you can get your life back.

Recent Episodes

Aug. 3, 2022

201 Effortless Value

There is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should …

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July 27, 2022

200 Make Podcasting Great for Your Accounting Firm

On why and how podcasting can be great for your business. It has been the core of my business for four years and my business woul…

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July 20, 2022

199 Selling Cloud-based vs Traditional CPA Firms with Brannon Poe

A lot of CPAs have had enough, and are looking to sell off parts or all of their business. They have options when it comes to sel…

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July 13, 2022

198 Killer Intel for CPAs on the Real Estate Investor Niche with Tom …

For many CPAs, it feels risky to pick a cross-section of the tax-code, and burrow in. The fear is around losing clients, having t…

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July 6, 2022

197 Listening Tour: How CPAs Can Create More Value with Less Effort

Many CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is…

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June 29, 2022

196 CPA Mastermind: Create More Profit with Less Effort

There are a number of mindset, structure, and mechanical components that are not working well for CPAs and accountants. Many are …

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To find out more about working with Geraldine, head over to SheThinksBigCoaching.com.

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