Latest Episode

383 How Simple Systems Saves Suzanne Green, CPA 8–10 Hours a Week

Do you ever feel like you’re doing everything right – solid clients, fair prices, full days – and yet the hours and money still aren’t quite where you want them? That tension usually isn’t about missing one thing. It’s the ac...

You’re underpriced, and it hurts.

But raising prices feels risky and overwhelming. You can reprice your clients. 

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.  

Download my free PDF:
“7 Pricing Essentials for CPAs and EAs.”

It’s your guide to increasing prices without sending clients running.

Get 7 Pricing Essentials Now »

and get subscribed to my email list.

 

Recent Episodes

Feb. 4, 2026

383 How Simple Systems Saves Suzanne Green, CPA 8–10 Hours a Week

Do you ever feel like you’re doing everything right – solid clients, fair prices, full days – and yet the hours and money still aren’t quite where you want them? That tension usually isn’t about missing one thing. It’s the ac...

Listen to the Episode
Jan. 28, 2026

382 [WIP Series] The Messy Middle of Reshaping a Tax Firm with Michel…

Ever catch yourself comparing your firm to someone else’s after picture and wondering what you’re doing wrong? Here’s a different perspective – you’re not behind, you’re just still in it. This Work in Progress episode is for ...

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Jan. 21, 2026

381 60% Less Clients, Same Money, More Control with Hunter Bracy, CPA

Ever look at your client list and think, “There’s no way I can cut this in half and still make the same money”…? Turns out, that belief is backwards. Hunter Bracey walks through how he went from 105 clients to roughly 40 with...

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Jan. 14, 2026

380 You Might Be Closer to “Enough” Than You Think

Does running your firm have to feel this uncertain to be working? Most CPAs assume uncertainty, discomfort, and the unknown are signs of risk – but they’re often just signs you’re doing something new. This episode breaks down...

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Jan. 7, 2026

379 Your CPA Firm Can Handle More Than You Think

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Is your firm one bad decision away from falling apart? Probably not – even though it sometimes feels that way. This episode reframes what...

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Dec. 31, 2025

378 6th Annual: Accounting Jokes with Hazel and Remy

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Happy New Year! Enjoy the annual tradition of accounting humor hosted by my two kids, Hazel and Remy. I’ll be back soon with a fresh batc...

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head over to GeraldineCarter.com