394 Price With Confidence: The 3 Costly Mistakes I See CPA Firm Owners Make Over and Over
Are your prices too low because raising them feels unnerving?
Most CPAs don’t have a pricing problem. They have a confidence problem. In this episode, we dig into why pricing isn’t math - it’s psychology - and how underpricing steals your time, energy, and freedom. You’ll hear practical ways to test higher prices, simplify your services, stop saying yes to everything, and build a firm that feels lighter, calmer, and far more profitable without grinding harder.
Link to video replay:
https://www.crowdcast.io/c/price-with-confidence
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Link to full shownotes:
https://www.businessstrategyforcpas.com/394
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Want the skinny on pricing?
If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work.
Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles.
Break the pattern with my short PDF guide:
7 Pricing Essentials »
It’s free, and you can read it in 5 minutes.
I want to help you get your prices up without losing loyal clients.
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Want to hear what works, from 57+ clients?
Check out the Client Success Stories podcast:
LISTEN »
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Want a House Tour of Peak Freedom?
Get the complete walkthrough:
WATCH »
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FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:
THE EMAIL COURSE – Free
geraldinecarter.com/stop-working-weekends
Stop Working Weekends will teach you how to reduce your hours without giving up revenue.
THE BOOK – $9.99
geraldinecarter.com/book
Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenue
PEAK FREEDOM COMMUNITY – $197/mo
geraldinecarter.com/peak-freedom
For solo and small accounting firm owners who want to rise above the insanity of hustle-culture
DOWN TO 40 HOURS ACCELERATOR – $995/mo
geraldinecarter.com/40
For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence.
