Episodes

Nov. 6, 2024

322 21 Intangibles CPAs Can Price to Increase Margins

JOIN PEAK FREEDOM For solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profit https://geraldinecarter.com/peak-freedom 21 ways to leverage intangibles to increase th...

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Oct. 30, 2024

#321 When Your Revenue Dries Up Overnight with Minnie Lau, CPA

JOIN PEAK FREEDOM For solo and small accounting firm owners who want peace and calm without hiring, scaling, grinding, or reducing profit https://geraldinecarter.com/peak-freedom What do you do when the market throws your bus...

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Oct. 23, 2024

320 Not Cracking 40 Hours Next Tax Season with Kyle Wesely, CPA

FREE DOWNLOAD - 7 Pricing Essentials for CPAs and EAs So you can raise your prices without sending your clients running. Get it here: https://geraldinecarter.com/essentials Have you ever wondered how fast you might be able to...

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Oct. 16, 2024

319 Peak Freedom: Say Hello to Your People

The very thing you need to help you create the accounting practice you want to own that has the time, freedom, revenue, control, and clients you want. It’s time to find and be with your people. Peak Freedom Join Now » https:/...

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Oct. 9, 2024

318 The Power of Your Dread in Your Accounting Firm

Get on my EMAIL list to find out about my special offer. https://geraldinecarter.com/subscribe The more we avoid the things that we dread, the more problems it creates in our business. I know that dealing with dread is no fun...

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Oct. 2, 2024

317 Bring the CPA Firm You Envision to Life with Belita Blasingame, C…

Get on my EMAIL list to find out about my special offer. https://geraldinecarter.com/subscribe Have you ever felt frustrated or discouraged when you imagined your firm being a certain way but couldn’t make it your reality? Be...

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Sept. 25, 2024

316 Pricing vs. Value-Billing

Do you think like someone who bills, or like someone who prices? If you think like a person who bills, you might be leaving profit on the table. Learning how to price requires thinking like a person who prices. This episode w...

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Sept. 18, 2024

315 Nine Reasons for CPAs to Disengage Clients

If you don’t fire client who need to be disengaged or fired, you risk: Getting resentful Reducing work efficiency Not enjoying your work Not enjoying your accounting firm Staff suffering or feeling demoralized Staff leaving N...

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Sept. 11, 2024

314 How CPAs Can Reduce Overwhelm During Tax Season

We’re talking today about overwhelm, and it’s kissing cousins, stress and pressure. During the spring and fall tax seasons, I hear many CPAs expressing frustration that clients wait until the last minute to submit documentati...

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Sept. 4, 2024

313 Geraldine on The Soul of Enterprise with Ron Baker and Ed Kless

Ron Baker and Ed Kless had me on The Soul of Enterprise to go deeper into topics in my book, DOWN TO 40 HOURS – A Roadmap for CPAs to End Overworking Without Giving Up Revenue. … Link to full shownotes: https://www.businessst...

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Aug. 28, 2024

312 7 Price Increase Lessons Learned with Julie Wagner and Kathy Hayd…

Do you know you need to raise prices but are intimidated by all the factors going into the decisions? Kathy Hayden, EA, and her sister, Julie Wagner, had 1100 clients with varying degrees of complexity, legacy, and price disc...

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Aug. 21, 2024

4 Ways CPAs Can Price Intangibles

Down to 40 Hours CPA Mastermind details: Registration is NOW OPEN https://geraldinecarter.com/40 Just how much revenue did that ship mechanic leave on the table? Had he been better at pricing, he might have been able to price...

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Aug. 14, 2024

310 From Exhausted to Having Her Life Back: Wendy Norman, CPA

Want info on Down to 40 Hours CPA Mastermind? Check out: geraldinecarter.com/down-to-40-hours-cpa-mastermind Two years ago, Wendy was working 70 hours a week in her firm. She was exhausted and “wanted to hide under the bed.” ...

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Aug. 7, 2024

309 How to Start Niching When You Don't Know Where to Start

Want info on Down to 40 Hours CPA Mastermind? Check out: geraldinecarter.com/down-to-40-hours-cpa-mastermind When it comes to creating revenue for your accounting practice, you need to create value and you need to price effec...

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July 31, 2024

308 How CPAs Can Create and Communicate Value

Want info on Down to 40 Hours CPA Mastermind? Check out: geraldinecarter.com/down-to-40-hours-cpa-mastermind Do you want to increase your revenue without working harder? If so, deepening your appreciation of creating value fo...

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July 24, 2024

307 Take the shortcut!! With Hector Cantu, EA

Want info on Down to 40 Hours CPA Mastermind? Check out: geraldinecarter.com/down-to-40-hours-cpa-mastermind You can figure out how to make the changes you need to make to your firm out on your own. But just because you can d...

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July 17, 2024

25 Hours for Everyone, Team Included with Rebecca Warnick

Want info on Down to 40 Hours CPA Mastermind? Check out: geraldinecarter.com/down-to-40-hours-cpa-mastermind Running and growing your accounting practice can feel like a lot –– and maybe sometimes a hair more than you care to...

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July 10, 2024

305 Hiring is not the Solution to CPAs Overworking

Want info on Down to 40 Hours CPA Mastermind? Check out: geraldinecarter.com/down-to-40-hours-cpa-mastermind Working more hours than you want can be a tough place to be. A place that you want to get out of as fast as possible...

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July 3, 2024

304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, …

Melissa Downs, EA completed two rounds of Down to 40 Hours and one round of Down to 25 Hours. A year ago, she was caught in the hustle and grind. Now, she works 15 hours a week and is testing out what it feels like to coast. ...

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June 26, 2024

303 Delivering CFO & Advisory Services with Adam Lean of the CFO Proj…

I talk with Adam Lean of the CFO Project about what you need to know to deliver high-value CFO / Advisory services for your clients. … Hey CPA firm owner, glad you found the podcast. If you feel like you’ve become trapped by ...

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June 19, 2024

302 Permission to Travel Your Own Path with Shana Cooper, CPA

For the listener who feels the tension between the path he’s on and the one he really wants to be on, I talk with Masterminder Shana Cooper, CPA about giving yourself permission to travel your own path. … Hey CPA firm owner, ...

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June 12, 2024

301 The Four Factors that Drive CPA Firm Multiples with Todd Steinberg

Are you considering selling in a few years and wondering where to focus? My guest, Todd Steinberg, President of Thrive Financial Group, discusses how client mix, profitability, location, and transition assistance impact sales...

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June 5, 2024

300 Making Your Dream of Working Fewer Hours Attainable

What to think about (and what not to think!) to bring your hours down off the shelf of “wouldn’t that be dreamy” and make what you want a reality. … Hey CPA firm owner, glad you found the podcast. If you feel like you’ve beco...

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May 22, 2024

299 [Hire Well] Leveraging Near-Shore Talent in Guadalajara with Kris…

As part of the [Hire Well] series, I talk with Kristen Keats, founder of founder of Breakaway Bookkeeping & Advising, owner of Sherwood Tax & Accounting, founder and client of Cadencia, about how to use near-shore talent in G...

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