Many service providers, including CPAs, start out as generalists who take on every client who needs their services. With a broad focus and no perceived expertise, it’s hard for them to provide enormous value that would justify high fees. My...
Many service providers, including CPAs, start out as generalists who take on every client who needs their services. With a broad focus and no perceived expertise, it’s hard for them to provide enormous value that would justify high fees.
My guest today, Paul Klein, shares how he grew his consulting business by niching down to help an underserved market.
Paul is a business consultant and entrepreneur. From his days as 1980s hair band guitarist and lifelong entrepreneur to starting and scaling a successful SaaS company to consulting for some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands, Paul helps consultants, freelancers, and solopreneurs price their services, stop undercharging in order to build 7 figure businesses.
He is the co-founder of Bizable TV and is also the host of the Pricing Is Positioning podcast and the Rock Your Pricing online course and community.
— “Instead of being a generalist, be a specialist. That's where I really thrived and became much more successful than I ever was in a day job.”
— “With residual or passive income, you create something once and it pays you over and over.”
— “Niching down took us out of the commodity space to that expert space.”
— “Having three pillars of revenue in our business allowed us to ride out those highs and lows of the consulting business.”
— “The true definition of wealth is discretionary time.”
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