The idea of narrowing in on your target market is anathema to many CPAs. The temptation to be available to anyone who needs tax and accounting is strong. But honing in on a segment of the marketplace makes your business so much easier to...
The idea of narrowing in on your target market is anathema to many CPAs. The temptation to be available to anyone who needs tax and accounting is strong.
But honing in on a segment of the marketplace makes your business so much easier to run.
Here today to talk with me about her own experience getting to know her custom-built market-slice is my guest, Erica Goode.
Erica is a Certified Public Accountant with 12+ years of experience in Big 4 public accounting, Fortune 50 finance, and small business accounting. She is a freelance finance professional, working with a small handful of clients, focusing on financial forecasts while staying out of tax as much as possible.
— “In the world of niching, there is no manual. You get to create and make your own manual.”
— “People are coming to me way sooner in their business journey than I would expect. And they're so aware that they're in need of help and that the help I provide is so valuable to them that they're willing to pay for what I might have inadvertently given away for free.”
— “My strategy sessions turn into discovery calls. They almost are like a jumping-off point for a future relationship.”
— “Once you've built that know, like, and trust factor, if you're the person clients want to work with, then they're going to ask what your price is, not go find the cheaper option.”
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Connect with ERICA:
082 [Coaching] Logic vs Intuition: How to Choose Fulfilling Work, with Erica Goode
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