Dec. 1, 2021

166 How CPAs Can Build and Monetize Authority with Rochelle Moulton

166 How CPAs Can Build and Monetize Authority with Rochelle Moulton

Most CPAs work super long hours for the revenue they bring in. Automation is upending the profession in profound ways. And the race for optimized efficiency is on.  But there's another path and that path is not automation. It's authority. Here...


Most CPAs work super long hours for the revenue they bring in. Automation is upending the profession in profound ways. And the race for optimized efficiency is on. 

But there's another path and that path is not automation. It's authority.

Here today to talk with me about this as my guest, Rochelle Moulton

Rochelle turns consultants and big thinkers into authorities. She earned her consulting and big thinkers stripes leading introverted brainiacs at some powerful global consulting firms like Towers Perrin and Arthur Anderson. But even better, she has built, led, and sometimes sold more than a few six, seven, and eight-figure consulting businesses and earned the equivalent of a second MBA building authority brands and businesses with hundreds of soloists. 

Highlights:

 

— “Authority is when other people in your specific niche look to you as a trusted source of information and advice in your field.”

— “Building an authority business lets you design a business that allows you to work from your genius zone.”

— “Authority is like expertise on steroids, where you're public and you are publishing your point of view out to the world.”

— “Selling is like a muscle and it needs to be exercised to really perform at its best.”

— “There's an unlimited number of ways you can monetize authority. But the key to think about this is it's the services that you offer and the price tags that you attach.” 

 

Rochelle’s book: 

The Authority Code: How To Position, Monetize And Sell Your Expertise https://rochellemoulton.com/book/



Connect with ROCHELLE:

Website: https://rochellemoulton.com/

Twitter: https://twitter.com/ConsultingChick

LinkedIn: https://www.linkedin.com/in/rochellemoulton/



Want to find out what options you might have for working together?

More about 1:1 coaching, roadmaps, and DIY courses here:

https://shethinksbigcoaching.com/coaching-options