*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: Many CPAs serve all kinds of clients, from service-based business owners to manufacturers to nonprofits. It seems like accounting is accounting and tax is tax, and...
Do you wonder how to price accounting services? Stop wondering, stop pricing accounting services, and start pricing for value you create. When you front-load your services with value, you have more latitude to price in a way that ensures both you and...
***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: I want to talk to you about experience and transformation. Why? Because if you deepen your understanding of these two aspects of what you provide to your...
Do you wish you could communicate your value more effectively? Today I cover how to communicate value in more simple terms and more effectively so that your buyers and clients have a better understanding of what they're buying and why, and to make it...
***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: There's a giant new bill that just came out that we're trying to get on top of and underneath to understand where the business opportunities are. Here...
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***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: Long time listeners to this podcast know I am on the hunt for a better business model for CPAs, than the traditional time-for-money-for-reports model. In many...
***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: One of the most common questions I get from readers of my email list is: “How do I get high-paying clients?” This process need not be a mystery. There...
***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: Sometimes you want to transition away from your current situation and create a new set up. But between knowing what exactly to create, and how to create...
Many of you know how difficult and time-consuming it can be to run a tax shop. It's all too easy to get buried under a mountain of tax, underprice services, and be in what feels like a near-steady state of chaos. My guest today is Catherine Ozment....
Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and some still bill by the hour. For CPAs who are used to getting compensated for time and effort, it can be difficult to learn how to see value and to learn how to...
There is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should pay me money for it.” But that's not how money works: people don't really care if you worked hard on a thing. I...
On why and how podcasting can be great for your business. It has been the core of my business for four years and my business wouldn't be where it is without a podcast. I share this with you because I see few accountants and CPAs with podcasts in niche...
A lot of CPAs have had enough, and are looking to sell off parts or all of their business. They have options when it comes to selling. And the farther ahead they plan, the better deal they’ll create for themselves. Here today to talk with me about...
For many CPAs, it feels risky to pick a cross-section of the tax-code, and burrow in. The fear is around losing clients, having to turn people away, and what if there’s a recession? Consequently, most CPAs work as generalists, and pay the price in...
Many CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is down and you’re busy, how do you take the time to find out what your clients truly want? Here today to talk with me...
There are a number of mindset, structure, and mechanical components that are not working well for CPAs and accountants. Many are working long hours and are underpricing. And they continue to be busy because they are positioning themselves in the...
What I have for you today is the audio from a webinar I hosted on Crowdcast on how positioning can help you in your business. Focusing on your niche or position can be really challenging. What I want is to help you keep on moving and to continue...
In , I introduced a tool called The Model, which you can use to understand how your thoughts, feelings, and actions create your results. Pricing, and especially raising prices, tends to elicit fear-based thoughts. In this episode, I give...
Today I want to introduce you to something called The Model. It’s a model for understanding and making sense of your thoughts, feelings, actions, and results. And it is created by Brooke Castillo, the founder of The Life Coach School. I am a...
When you run a business, getting a handle on your time can be a challenge. Keeping your time and your tasks organized, is one way to get more big things done. Here today to talk with me about this is my guest, John Lee Dumas. John...
Most CPAs struggle with pricing. After all, it’s not a topic that’s commonly taught. Even less frequently discussed is pricing mindset - in short, how to think about pricing. If you don’t think about how you think about pricing, you will run on...
What is cost, what is price, what is value? First let us clarify how these terms can be used and what they mean. The seller determines the cost, and it is based on the inputs required to produce the service or product. The seller determines the...
When you set out to pursue your CPA, being an amazing manager of people was probably not in your crosshairs. Yet, as your firm grows, the need to become an effective manager of people becomes readily apparent. If you’re not an effective...