June 22, 2022

195 How to Position Your CPA Firm to Stop Getting Overlooked in the Marketplace

195 How to Position Your CPA Firm to Stop Getting Overlooked in the Marketplace

What I have for you today is the audio from a webinar I hosted on Crowdcast on how positioning can help you in your business. Focusing on your niche or position can be really challenging. What I want is to help you keep on moving and to continue...


What I have for you today is the audio from a webinar I hosted on Crowdcast on how positioning can help you in your business.

Focusing on your niche or position can be really challenging. What I want is to help you keep on moving and to continue making progress in terms of narrowing who you focus on working with and who you work best with, because it makes your business so much easier.

 

Highlights:

— Why choose a position in the marketplace?

  • It deepens your expertise, which increases the value you can provide, which enables you to raise your prices, which enables you to work less

  • It simplifies your business: fewer internal workflows and assembly lines to manage

  • Your marketing becomes much more effective: your message resonates more readily with better qualified clients, and you know where to place your message so it’s in front of prospects’ eyes



The moment a CPA separates himself from the crowd, he immediately opens himself up to that very type of business owner who is thirsty for his expertise and will pay him for it. 



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Get access to webinar slides: How to Position Your Business

https://www.shethinksbigcoaching.com/position-your-biz-slides