July 6, 2022

197 Listening Tour: How CPAs Can Create More Value with Less Effort

197 Listening Tour: How CPAs Can Create More Value with Less Effort

Many CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is down and you’re busy, how do you take the time to find out what your clients truly want? Here today to talk with me...


Many CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is down and you’re busy, how do you take the time to find out what your clients truly want?

Here today to talk with me about this is my guest, Rochelle Moulton. 

Rochelle turns consultants and big thinkers into authorities. She earned her consulting and big thinker stripes leading introverted brainiacs at some powerhouse global consulting firms like Towers Perrin and Arthur Andersen.

But even better, she has built, led (and sometimes sold) more than a few 6, 7 and 8-figure consulting businesses. And earned the equivalent of a second MBA building authority brands and businesses with hundreds of soloists.

She has recently launched a mastermind to build wealth in the form of money, time, and flexibility, for soloist women in the expertise space. 

 

Highlights:

— ”In a listening tour, you're going to ask your ideal clients or prospects a very specific list of questions to get insight into something that you're trying to figure out, like a new product or a new program.” 

— ”One the kinds of questions to ask, I'll open with something about their business, to make sure that I understand where they're coming from.”

— ”What we think our audience wants is not necessarily what they actually will buy.”

— ”A listening tour gives you a better understanding of what your clients want beyond what you think they want.”

 

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Connect with ROCHELLE:

Website: https://rochellemoulton.com/

Twitter: https://twitter.com/ConsultingChick

LinkedIn: https://www.linkedin.com/in/rochellemoulton/



Episode mentions:

166 How CPAs Can Build and Monetize Authority with Rochelle Moulton

https://www.businessstrategyforcpas.com/166