396 5x the Take-Home Pay with Wendy Norman, CPA
And can you do it without tanking your revenue?
There's a consistent, counterintuitive theme from the clients I work with in the VIP Lounge: the more clients they disengage, the more money they make.
Wendy Norman cut her roster in half, tripled her prices, and crossed a million dollars working 25 hours a week outside tax season. She also...
5x'd her take-home.
Yeah.
Four years of real numbers, a few "how dare you" moments, and a few clients she kept long past when she should have let them go.
If you're buried and can't see the path out, this is an episode you don't want to miss.
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Link to full shownotes:
https://www.businessstrategyforcpas.com/396
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Want the skinny on pricing?
If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work.
Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles.
Break the pattern with my short PDF guide:
7 Pricing Essentials »
It’s free, and you can read it in 5 minutes.
I want to help you get your prices up without losing loyal clients.
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Want to hear what works, from 57+ clients?
Check out the Client Success Stories podcast:
LISTEN »
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Want a House Tour of Peak Freedom?
Get the complete walkthrough:
WATCH »
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FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:
THE EMAIL COURSE – Free
geraldinecarter.com/stop-working-weekends
Stop Working Weekends will teach you how to reduce your hours without giving up revenue.
THE BOOK – $9.99
geraldinecarter.com/book
Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenue
PEAK FREEDOM COMMUNITY – $197/mo
geraldinecarter.com/peak-freedom
For solo and small accounting firm owners who want to rise above the insanity of hustle-culture
DOWN TO 40 HOURS ACCELERATOR – $995/mo
geraldinecarter.com/40
For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence.
