Nov. 19, 2025

373 Where Are Your Optimum Prices Hiding?

373 Where Are Your Optimum Prices Hiding?

Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7


Ever wonder why finding “the right price” never seems to work?


Because you’re probably looking in the wrong place. 


This episode explains why your computer can’t know your optimum price, why a little courage matters more than a calculator, and how testing real prices with real humans leads to better profit and saner hours.



Link to full shownotes: 

https://www.businessstrategyforcpas.com/373


Want Pricing Essentials?

If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. 


Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. 


Break the pattern with my short PDF guide:
7 Pricing Essentials »
It’s free and you can read it in 5 minutes.


I want to help you get your prices up without losing loyal clients.  

Want client interviews?

310 From Exhausted to Having Her Life Back: Wendy Norman, CPA

304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA

293 What it Takes to Work 15 Hours per Week with Erica Goode, CPA

Complete list:

geraldinecarter.com/client-interview-episodes

FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:

THE EMAIL COURSE – Free
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Stop Working Weekends will teach you how to reduce your hours without giving up revenue. 

THE BOOK – $9.99

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Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenue


PEAK FREEDOM COMMUNITY – $197/mo

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For solo and small accounting firm owners who want to rise above the insanity of hustle-culture


DOWN TO 40 HOURS ACCELERATOR – $995/mo
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For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. 


Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7