369 Your Marketplace Is Malleable; You’re the One Who Shapes It
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Think you’re stuck with the clients you’ve got?
You’re not. This episode shows how your marketplace isn’t fixed—it’s something you can shape. Through three simple examples, you’ll see how pricing, network, and positioning all affect who shows up at your door, and how to move your firm toward clients you actually want to work with.
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Link to full shownotes:
https://www.businessstrategyforcpas.com/369
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Want Pricing Essentials?
If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work.
Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles.
Break the pattern with my short PDF guide:
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It’s free and you can read it in 5 minutes.
I want to help you get your prices up without losing loyal clients.
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Want client interviews?
310 From Exhausted to Having Her Life Back: Wendy Norman, CPA
304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA
293 What it Takes to Work 15 Hours per Week with Erica Goode, CPA
Complete list:
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Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenue
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Get your FREE 7 Pricing Essentials for CPAs and EAs here:
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