264 Hourly Mindset vs End Result Mindset
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THIS WEEK’S EPISODE
In this episode I talk about the Hourly Mindset compared to the End Result Mindset.
Hourly is both a pricing tool, and a mindset.
As a pricing tool, hourly creates a price based on the time that is input.
As a mindset, hourly creates and binds the accountant to working hours.
The problem is, if an accountant shifts from hourly billing to flat rate pricing, without shifting their mindset, they may impart unneccessary suffering upon themselves.
It can be hard to shift out of the mentality of your time, effort, and work being valuable, into a mindset where it’s the end result that’s valuable.
But the more this concept sinks in, the more money you make with less effort. Without this concept, you’re likely to work a lot more hours than are necessary in order to create the revenue you want.
It’s not just about the pricing tool you use.
It’s also about the mindset.
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Check out my “greatest hits” episodes:
Pricing for Improved Profitability #211
Killer Niches for CPAs with Tom Wheelright #178
Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall #179
Get More from Technology with Joe Woodard #244
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