*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: In this episode, I want to give you 12 reasons to focus on a niche or an industry, or your ideal buyer or a market segment. Whatever term you like to call it. There...
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In this episode, I want to give you 12 reasons to focus on a niche or an industry, or your ideal buyer or a market segment. Whatever term you like to call it.
There are slight differences in the details but what's most important is understanding how valuable it can be to your business to focus on an ideal buyer, to pick a niche and move in that direction.
And here are some of the objections that I hear about niching:
Each of the above objections gets addressed.
Narrowing your industry, your niche, focusing on an ideal buyer opens up more options for you.
Episode mentions:
211 Pricing for Improved Profitability
212 Hold My Beer and Watch Me Niche
220 How to Price for Access, not Work
179 Digital Products, Courses, and 90% Margins with The Real Estate CPA
Blake Oliver's Earmark CPE podcast