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Many CPAs tell me they are looking for high-paying clients. They wonder where those clients are, and “how to get them to spend more.”
Knowing what I'm about to tell you will expand your view of what's possible for you when you have a deeper appreciation for what's valuable to me as a multi six figure coach and what is less so.
This episode is born of a conversation that came about in CPA mastermind, my four-month coaching program for CPAs to help them build businesses that are much easier run and much more profitable.
They were asking about what my experience as a coach is, so I shared with them where I invest, and how I think about the value of each of the services I receive from my tax return-only CPA to my cashflow CFO/CPA, to my business coach.
This proved to be a helpful way for them to see where I was investing my money in my business and to help them think about their clients and their buyers and where they may be able to capture and create value that they might not have already been seeing.
— “When you don't know where or how to create value, that's value that you cannot capture with your prices.”
— “Working with coach helps me see what's possible for me in my business that I couldn't have seen myself.”
— “I think of my tax return CPA as somebody who tells me what I owe on what I made. I think of my cashflow CPA as somebody who tells me what I need to make. And I think of my business coach as someone who tells me how to make the money I want to make.”
— “When I invest in expertise, the dollars I give to that expertise come back multiplied.”
— “If you have a roster of smart clients running solid businesses, you have latent high-paying clients.”