211 - Pricing for Improved Profitability
Do you wonder how to price accounting services? Stop wondering, stop pricing accounting services, and start pricing for value you create. When you front-load your services with value, you have more latitude to price in a way that ensures both you and...
Do you wonder how to price accounting services? Stop wondering, stop pricing accounting services, and start pricing for value you create. When you front-load your services with value, you have more latitude to price in a way that ensures both you and your client are mutually profitable in the exchange.
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This episode is a summation of everything that I've taken in over the years on pricing and how I've effectively used it for great results for my clients.
Topics covered:
- why use price to improve profitability
- six reasons why it's good for your clients when you charge them more
- five reasons that hourly is so bad for your clients, and it's bad for you.
- value and price
- creating value without having to do that much extra work?
- tiered pricing or menu pricing
- how to raise your prices
Highlights:
— “Part of figuring out your pricing is also getting your packages together with your prices on the right track, so that you can stop having a million underpaying clients, and you can get your time back.”
— Remember, “It is good for your clients when your prices are higher.”
— “Value creation helps you increase your prices.”
— “When you can create a situation where it's high profit for you, the seller, and it's high profit for them the buyer, you create a win-win situation where you love selling, because it's nicely profitable for you, and they love buying, because it's nicely profitable for them.”
— “If you want to get your firm's packages and prices on the right track, if you want to stop having a million owner paying clients and you want to get your time back, start with value and use pricing as the tool to capture it.”
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