Jan. 12, 2022

172 Subscription Pricing Strategies with Mark Stiving

Show Notes

Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and many still work by the hour. Subscription of course is a hot topic. But for many CPAs, that business model feels too far out of reach and too theoretical to be able to put it into play in their business anytime soon. But if they don't make the transition, they risk missing out.

Here today to talk with me about the subscription business model is my guest Mark Stiving. Mark is a pricing educator and advisor. He's the host of the Impact Pricing podcast and the author of Win Keep Grow, among other books. Mark helps companies win more business at higher prices.

Highlights:

— “To make the shift from the traditional transactional model to the subscription model, you have to figure out how you can add value to a customer on a regular basis.”

— “A customer who frequently receives value from your product or your service is much more willing to offer to pay you as a subscription because they're paying you for the ongoing value they receive.”

— “Accountants and CPAs who want to bring subscription into their business need to really understand what the stream of benefits could be beyond just the delivery of month-end deliverables.”

— “One of the big advantages of subscriptions is it's less expensive to get into and try a new service or a new product.”

— “Accountants and other business owners need to talk to their customers on a regular basis and try to find out what problems they're dealing with, and what solutions they want.”

Connect with MARK:

Website: https://impactpricing.com/

LinkedIn: https://www.linkedin.com/in/stiving/

Email: mark@impactpricing.com

Past Episodes:

125 Value and Segmented Pricing for CPAs

https://www.businessstrategyforcpas.com/125

153 A Formula for Quantifying Value

https://businessstrategyforcpas.com/153

Mark’s Books:

Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business

https://impactpricing.com/resources/books/