156 Get Different, Get Noticed: Better Marketing for CPAs with Mike Michalowicz

Many CPAs are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business to get noticed, attract the best prospects, and convert those opportunities into sales.

Today I speak with Mike Michalowicz, author of 7 books, now including Get Different. 

Highlights:

• If the bulk of your business comes from customer referrals, you have limited control over your growth, putting you in a precarious position
• We need a way to throttle the flow of leads: to be able to turn the spigot up when we want more clients, or turn it down when necessary, but not be at the whims of referrals. 
• The smart marketing money is on testing: run small experiments. No results? Fine. Good results? Invest more. 
• Sadly, many business owners take the random pot-shot approach, and that’s a mistake.
• Being different doesn’t necessarily mean outrageous. Being different helps you stand out, cut through the noise, get noticed, and attract the right people to you.

Connect with Mike Michalowicz:

Website: https://www.gogetdifferent.com/

Purchase Get Different: https://www.amazon.com/gp/product/0593330633/ref=as_li_ss_tl?&linkCode=ll1&tag=obsidian-20&linkId=eca96009472be51113c717d00aa6ca08&language=en_US

Episode mentions:

https://www.smartstrategyforcpas.com/083
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