Latest Episode

363 Pick Your Primary Lane: Full-Service is a Trap

Feeling scattered because you’re offering every service under the sun to every kind of client? In this episode, I talk about the real cost of being in too many lanes — the wasted time, the extra software, the messy systems, a...

You’re underpriced and it hurts.


But raising prices feels risky and overwhelming.

You can reprice your clients.

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.

Get paid properly for your expertise with:

7 Ways to Raise Prices
For Your Existing Clients

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Recent Episodes

Sept. 10, 2025

363 Pick Your Primary Lane: Full-Service is a Trap

Feeling scattered because you’re offering every service under the sun to every kind of client? In this episode, I talk about the real cost of being in too many lanes — the wasted time, the extra software, the messy systems, a...

Listen to the Episode
Sept. 3, 2025

362 The Knock It Off List: 14 Habits Keeping Your Firm Stuck

Feeling overwhelmed, scattered, and all over the map in your firm? In this episode, I run through The Knock It Off List —14 habits that are eating your time, energy, and sanity. From people-pleasing and inbox living to free c...

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Aug. 13, 2025

361 Taking a Short Break from Podcasting - See You in September

Learn more about PEAK FREEDOM Hey podcast listener, just a heads up — I’m in France for five weeks and not recording while I’m here. I hope you’re enjoying the episodes I lined up before I left — and if you're a new listener,...

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Aug. 6, 2025

360 Pick Your Week Tax Season with Holly Sexton, CPA

Learn more about PEAK FREEDOM Does tax season have to feel chaotic? Before Pick Your Week, Holly never knew who was coming or when. Some weeks felt overwhelming, others eerily quiet. The mental whiplash was constant, good one...

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July 30, 2025

359 Pick Your Week Tax Season with Rebecca Warnick, CPA

Learn more about PEAK FREEDOM Tired of chaotic tax seasons? Rebecca Warnick, CPA, shares how she transformed hers using “Pick Your Week.” With smoother workflows, happier clients, and less stress, she explains how this simple...

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July 23, 2025

358 Let it Be Easy: $250K & 15 Hrs/Wk with Sheila Hansen, CPA

Learn more about PEAK FREEDOM Wondering if it’s really possible to make good money without grinding 60 hours a week? Sheila Hansen shares how she built a values-aligned accounting firm that brings in $250K+ while working ~15 ...

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To find out more about working with Geraldine,
head over to GeraldineCarter.com