Latest Episode

345 Invisible Value, Tangible Dollars: Change What You Look At and You’ll See More Money

Do you get frustrated when you give away valuable expertise and don't know how to price it? This episode teaches you to look for the invisible—hidden value that you’re already creating for every single client. When you learn ...

You’re underpriced and it hurts.


But raising prices feels risky and overwhelming.

You can reprice your clients.

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.

Get paid properly for your expertise with:

7 Ways to Raise Prices
For Your Existing Clients

and get subscribed to my email list.

 

Recent Episodes

April 23, 2025

345 Invisible Value, Tangible Dollars: Change What You Look At and Yo…

Do you get frustrated when you give away valuable expertise and don't know how to price it? This episode teaches you to look for the invisible—hidden value that you’re already creating for every single client. When you learn ...

Listen to the Episode
April 16, 2025

344 Pricing Leap: 7x Prices, 2x Work with Laurie Rauk, CPA

If you’re overwhelmed and underpaid, this episode is for you. My guest went from stressed and overworked to calm and in control—while increasing her prices 7X with only 2X the work. Hear how she did it, what changed in her mi...

Listen to the Episode
April 9, 2025

343 17 Reasons CPAs Overwork: Conventional Wisdom is Missing the Boat

Overworking and thinking about hiring? Many assume adding staff is the cure, but unless you first solve for all the systems and mindset-related reasons you overwork, your overwork will stay with you no matter how many people ...

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April 2, 2025

342 Drowning in Work? 7 Hidden Time Wasters CPAs Can Eliminate

Feeling buried in work and like there’s never enough time? In this episode, we’re breaking down 7 simple ways to cut wasted time, work more efficiently, and finally get some breathing room. … Link to full shownotes: https://w...

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March 26, 2025

341 Burned Out Uh-gain? May = Carousel Exit Month

Caught on the burnout carousel? I've been there—spinning, fried, and desperate to jump off. Here's the key: your best window to safely exit the madness is May–July. Use these months strategically to shed bad-fit clients, incr...

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March 19, 2025

340 [Marteting Series] How Accountants Can Make Marketing Dollars Mor…

If you’re ready for ads, here’s what you need to know about the money and the math of marketing. … Connect with Matt: LinkedIn: https://www.linkedin.com/in/mattbanker/ Website: https://bankercreative.com/ … Link to full shown...

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To find out more about working with Geraldine,
head over to GeraldineCarter.com