Latest Episode

381 60% Less Clients, Same Money, More Control with Hunter Bracy, CPA

Ever look at your client list and think, “There’s no way I can cut this in half and still make the same money”…? Turns out, that belief is backwards. Hunter Bracey walks through how he went from 105 clients to roughly 40 with...

You’re underpriced, and it hurts.

But raising prices feels risky and overwhelming. You can reprice your clients. 

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.  

Download my free PDF:
“7 Pricing Essentials for CPAs and EAs.”

It’s your guide to increasing prices without sending clients running.

Get 7 Pricing Essentials Now »

and get subscribed to my email list.

 

Recent Episodes

Jan. 21, 2026

381 60% Less Clients, Same Money, More Control with Hunter Bracy, CPA

Ever look at your client list and think, “There’s no way I can cut this in half and still make the same money”…? Turns out, that belief is backwards. Hunter Bracey walks through how he went from 105 clients to roughly 40 with...

Listen to the Episode
Jan. 14, 2026

380 You Might Be Closer to “Enough” Than You Think

Does running your firm have to feel this uncertain to be working? Most CPAs assume uncertainty, discomfort, and the unknown are signs of risk – but they’re often just signs you’re doing something new. This episode breaks down...

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Jan. 7, 2026

379 Your CPA Firm Can Handle More Than You Think

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Is your firm one bad decision away from falling apart? Probably not – even though it sometimes feels that way. This episode reframes what...

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Dec. 31, 2025

378 6th Annual: Accounting Jokes with Hazel and Remy

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Happy New Year! Enjoy the annual tradition of accounting humor hosted by my two kids, Hazel and Remy. I’ll be back soon with a fresh batc...

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Dec. 24, 2025

Out for the Holidays (Back After Snacks & Naps)

Happy Holidays! See you next week. Find all episodes of the Business Strategy for CPAs here: https://www.businessstrategyforcpas.com/ --------- FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hi...

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Dec. 17, 2025

377 Money Mindset: The Numbers Will Never Be Enough, with Natalie Hunt

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Still think the safest move is squeezing in more clients and chasing bigger numbers? The numbers will never fix money worry – thinking di...

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head over to GeraldineCarter.com