Latest Episode

370 From Launch to Autopilot: A 3-Year Journey with Matt Chiappetta, CPA

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever wonder what really happens between “starting from scratch” and “running on autopilot”? Most success stories skip the messy middle. O...

You’re underpriced, and it hurts.

But raising prices feels risky and overwhelming. You can reprice your clients. 

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.  

Download my free PDF:
“7 Pricing Essentials for CPAs and EAs.”

It’s your guide to increasing prices without sending clients running.

Get 7 Pricing Essentials Now »

and get subscribed to my email list.

 

Recent Episodes

Oct. 29, 2025

370 From Launch to Autopilot: A 3-Year Journey with Matt Chiappetta, …

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever wonder what really happens between “starting from scratch” and “running on autopilot”? Most success stories skip the messy middle. O...

Listen to the Episode
Oct. 22, 2025

369 Your Marketplace Is Malleable; You’re the One Who Shapes It

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Think you’re stuck with the clients you’ve got? You’re not. This episode shows how your marketplace isn’t fixed—it’s something you can sh...

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Oct. 15, 2025

368 Outworking Exhaustion: The Rest You’ve Been Denying Yourself

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Do you keep telling yourself you’ll rest when the work is done? That time never comes. Rest isn’t what you do after the work — it’s what ...

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Oct. 8, 2025

367 Strategy-Based Pricing & the October Pivot

Tired of hearing “value-based pricing” and still not sure how to price without working 80–hour weeks? In this episode, I cut through the hype and show you how to pick the right pricing tool for the problem you actually have. ...

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Oct. 1, 2025

366 Scheduled Tax Prep: Why 90-Hour Weeks Are a Choice

Last week, I hosted a webinar on creating the 2026 tax season you actually want. More than 100 CPAs tuned in live or on replay. In this podcast episode, I share the exact system: deciding your hours, doing the math, raising p...

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Sept. 24, 2025

365 SOLD OUT! The Business Move No One Teaches CPAs

What if clients lined up for you instead of you chasing them? In this episode, I show you 12 ways selling out changes everything – your confidence, your focus, your pricing power, even how your clients behave. Most CPAs think...

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To find out more about working with Geraldine,
head over to GeraldineCarter.com