Latest Episode

376 “The Hours Were Killing Me”: What Finally Had to Change, with Suzanne Green, CPA

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 What if scaling back didn’t have to mean awkwardness or guilt? In this episode, Suzanne talks about how she reduced her hours, increased ...

You’re underpriced, and it hurts.

But raising prices feels risky and overwhelming. You can reprice your clients. 

Your accounting firm can’t afford to wait another tax season for you to learn to do this right.  

Download my free PDF:
“7 Pricing Essentials for CPAs and EAs.”

It’s your guide to increasing prices without sending clients running.

Get 7 Pricing Essentials Now »

and get subscribed to my email list.

 

Recent Episodes

Dec. 10, 2025

376 “The Hours Were Killing Me”: What Finally Had to Change, with Suz…

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 What if scaling back didn’t have to mean awkwardness or guilt? In this episode, Suzanne talks about how she reduced her hours, increased ...

Listen to the Episode
Dec. 3, 2025

375 Boundaries: The Quiet System Behind Every Calm Firm, with Natalie…

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Struggling to hold business boundaries without risking relationships? Here’s the thing: boundaries aren’t barriers; they’re operating ins...

Listen to the Episode
Nov. 26, 2025

374 [WIP Series] From Hourly to Packages with Lori Yearwood, CPA

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Stuck in hourly billing and chaos? The smarter path to growth might be saying no more – turning away work, raising prices, and standardiz...

Listen to the Episode
Nov. 19, 2025

373 Where Are Your Optimum Prices Hiding?

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever wonder why finding “the right price” never seems to work? Because you’re probably looking in the wrong place. This episode explains ...

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Nov. 12, 2025

372 [WIP Series] 1/3 Fewer Clients, 2x-3x the Prices, and Sundays Off…

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever wonder what it really feels like to let go of a third of your clients? It’s not spreadsheets and strategy. In this episode, Jan Scha...

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Nov. 5, 2025

371 How to Handle Client Referrals Without Burning Bridges

Get your FREE 7 Pricing Essentials for CPAs and EAs here: https://geraldinecarter.com/7 Ever get a referral email from a great client and think, “Ugh… now what?” You want to honor the relationship, but you’re dreading another...

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To find out more about working with Geraldine,
head over to GeraldineCarter.com